Literal translation
happy birthday and long still!
Meaning
happy birthday!
Explanation
A congratulatory formula made of two parts: the ordinary wish urous anniversàri, happy birthday, modeled on the French formula, followed by the conjunction e (and) and the wishing phrase longo mai, long still, expressing the hope that the years to come remain just as happy. Adding longo mai to the basic formula is not redundant: it shifts the wish from the single day of celebration to the person's entire span of life, symbolically extending the birthday into a wish for longevity. This double formula is widely used in cards, messages, and birthday speeches in Provence, where it gives the wish an immediately recognizable regional anchor, unlike the neutral French wish. Its register remains warm and festive, fitting for any birthday celebration, family or public.