Provençal expression

A ni goust ni gousto

Food

Literal translation

it has neither taste nor a hint of taste

Meaning

it has absolutely no flavour

Explanation

This expression says that a food is completely bland, playing on a pair of near-twin words. Goust (taste, flavour) and gousto, a form related to the verb gousta (to have a snack, to taste), are joined by the double negation ni... ni to rule out every degree of flavour, from the strongest to the faintest : literally, it has neither big taste nor little taste. The literal translation is in fact hard to render exactly, since the expression plays less on the precise meaning of the two words than on their sound resemblance. Said in one breath, the phrase comes out as anigounigóusto, an almost childlike run of syllables that produces a deliberate comic effect, its hammering repetition mimicking the very blandness it describes. The expression is used only for food, never figuratively for a person or situation. The register is familiar and playful, often said with a smile, less to seriously criticize a dish than to underline, with a touch of sonic humour, its total lack of flavour.

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Other expressions on the same theme

Manja de regardelloto eat absolutely nothing Quau à ben dina crèi lis autre sadoua full belly thinks everyone else is fed a Sant Martin, la castagno e lou nouvèu vinat Saint Martin's, it's chestnuts and new wine que si coucho sènso soupa, touto la nue si boulegosleep on an empty stomach and you'll toss all night li a jamai troup de pan e de dènt n'i a de rèstothere's never too much bread, and teeth to spare for it après bouan vin bouan couissinafter good wine, a good pillow